FOREVER MOMENTS PHOTOS

What to Wear for Family Portraits: A Photographer’s Guide to Choosing Outfits

Plan Intentionally and Keep Things Simple

Kathie Walsh

5/13/20253 min read

Planning for your family portrait session is exciting—but let’s be honest, figuring out what everyone should wear can also feel overwhelming. Outfits play a huge role in how your photos look and the mood they create. The right clothing choices can make your portraits look timeless, polished, and cohesive, while the wrong ones can leave you feeling frustrated with the final images.

As a photographer, I’ve guided dozens of families through the outfit planning process, and I want to share my best tips with you. If you’re wondering what to wear for family photos or looking for tried-and-true family photo outfit ideas, this guide will help.

Start with a Coordinated Color Palette:

The first step is choosing your color palette. Think in terms of 2–3 main colors plus a few neutrals. Instead of everyone wearing the exact same shade, mix complementary tones.

Some of my favorite combinations:

Fall Family Photos: mustard yellow, forest green, beige, and cream.

Beach Family Photos: light blue, soft white, tan, and blush.

Studio Portraits: navy, ivory, and burgundy for a classic, clean look.

The key is harmony—your outfits should coordinate, not compete.

Choose Outfits in the Right Order:

One of the best-kept secrets for stress-free wardrobe planning is choosing outfits in a specific dressing order. Here’s how I recommend families plan:

1. Mom First

Mom’s outfit sets the tone. Choose something flattering, comfortable, and slightly dressier than everyday wear. Flowing dresses, midi skirts, or a blouse with tailored pants photograph beautifully. Once mom’s look is set, it’s much easier to build the rest of the family’s wardrobe around her.

2. Girls (Oldest to Youngest)

Next, select outfits for daughters, starting with the oldest. Dresses, skirts, or rompers in coordinating colors and textures work beautifully. For younger girls, simpler designs that echo their older siblings’ tones keep the look cohesive.

3. Boys (Youngest to Oldest)

Then move on to the boys. Start with the youngest—maybe a neutral romper or khakis with a soft button-up—and build upward in age. Layers like cardigans, suspenders, or vests can add personality without clashing.

4. Dad Last

Dad is the easiest to style. A well-fitted button-down or henley in a complementary color paired with neutral pants (tan, navy, or gray) is usually perfect. His outfit should tie into the family’s palette without overpowering it.

Following this order ensures the entire family looks coordinated and stylish without feeling forced.

Think About the Location:

Where your session takes place should guide your choices. For example:

Park or Nature Session: Neutrals, earth tones, and soft pastels keep the focus on your family while blending naturally with the scenery.

Urban Session: Bold colors or richer tones stand out beautifully against brick, stone, and city backdrops.

Beach Session: Light, airy colors—like whites, creams, and blues—create a breezy, timeless feel.

Add Layers and Texture:

Layers photograph beautifully and add visual depth. Think denim jackets, cardigans, scarves, or vests. Fabrics like lace, linen, knits, or corduroy add subtle texture that looks amazing on camera.

Keep Patterns Simple and Logos Away:

A little pattern is fine—like subtle stripes, tiny florals, or polka dots—but avoid bold prints, neon colors, or large logos. These can draw attention away from faces and disrupt the harmony of your photos.

Shoes and Accessories Matter:

Don’t overlook the details. Shoes should complement the outfit—neutral boots, flats, or simple sandals usually photograph better than athletic sneakers. A few accessories, like a hat, necklace, or hair bow, can bring everything together without stealing the show.

Comfort First:

Remember, if someone feels uncomfortable, it will show in the photos. Choose clothing that allows for movement, play, and natural interaction. When kids are happy in their outfits, sessions go smoother, and we capture more authentic smiles.

Final Thoughts on Family Photo Outfit Planning:

When deciding what to wear for family portraits, the biggest secret is to plan intentionally and keep things simple. Start with mom, then move through the rest of the family in the recommended order. Choose a palette instead of identical outfits, layer for depth, and keep comfort in mind.

At the end of the day, the most important part isn’t the clothes—it’s capturing your family’s connection, laughter, and love. The right outfits just help highlight that story in the most beautiful way.